Ah Valentine, your day has lost its sheen;
Its symbolism now commercialized
So far beyond just what it used to mean;
Now Love is wrapped in bows, all but disguised.
What happens when these fetishes get priced
So high above the reach of common folk?
Is Love worth less if lesser goods sufficed?
Would fewer even try if they were broke?
Uncertain is the economic clime
That greets this day we celebrate Romance;
The crass commercialism of the time,
No longer can continue its advance.
The celebrants now find the cost too steep
For what once was a trivial expense.
High value gifts once possible for cheap,
They now do not make good financial sense.
The syndicate of cards, and flowers, and plush
Retrench when they confront their ink of red.
Long used to profit margins much more flush,
They wither from the revenue they've bled.
Demand is low, and yet supplies still glut;
But forecasts must be met, so prices soar.
Consumers looking for a budget cut
All spent and worn, just feel gauged more and more.
With tightened belts and more so purse-strings taut,
Attendants of this love-lorn day seek out
A true display of what Love really ought
To be; A kiss, a hug, and leave no doubt.
Can Valentine's Day regain what was lost?
The choice is ours, for we decide the cost.
- James Morris, February 13, 2011